Grow
Grow is a mobile app designed to make plant care intuitive.
It helps people take better care of their plants by turning their needs into simple, timely actions, based on the plant and its environment. Grow comes from a genuine interest in plant care and from the idea that looking after living things should feel natural, calm, and rewarding.
A UX Designer with Product Ownership
I’m working on Grow as a UI/UX Designer with product ownership, contributing to both the experience design and the definition of how the product works and evolves over time.
From a UX perspective, my role involves identifying where friction and uncertainty occur, and shaping the experience to reduce cognitive load across the main flows. This includes decisions around interaction patterns, information hierarchy, and how actions are surfaced to the user.
Alongside UX design, I’m responsible for defining product direction at a functional level, ensuring that features support a coherent experience rather than existing in isolation. As the project continues to evolve, design decisions are iterated to maintain clarity, consistency, and long-term usability.
Grow is built around a simple idea: taking care of plants should feel natural. People often care deeply about their plants, but still feel unsure about what to do or when to do it. Grow is designed to support them in those moments, offering guidance without requiring study, research,
or constant second-guessing.
The app acts as a quiet presence rather than a source of instructions.
By looking at the plant and its environment, Grow suggests small, timely actions that fit easily into everyday life. The intention is to make plant care feel calmer and more intuitive.
At its core, Grow comes from a genuine interest in caring for living things and from the belief that this care should feel thoughtful, simple, and rewarding.
Grow was designed to behave like a supportive system rather than a set of features. From a UX perspective, the main challenge was reducing the cognitive effort required to take care of plants, especially when managing more than one.
The experience starts with observation. By taking a photo, the app recognizes the plant and assesses its general health, shifting complexity away from the user and removing the need to interpret visual signals on their own. This step helps build confidence early in the flow.
Health insights are then translated into concrete suggestions. Instead of presenting information to interpret, Grow turns them into clear, actionable steps such as watering, adjusting light, fertilizing, or repotting. These suggestions are automatically converted into To Do items, separating what needs to be done from when it should happen. Tasks are distributed over time and organized across all plants, allowing users to focus on execution rather than planning.
The calendar and reminders support consistency without creating pressure. Notifications act as gentle cues, while the system takes care of tracking and timing. Overall, the experience is designed to offload complexity, guide attention, and support routine-building through small, manageable actions.
One of the main goals of Grow is to reduce the distance between understanding a problem and acting on it. Insights are useful only if they lead to something concrete, so the experience is designed to move naturally toward action. After a plant is recognized and its condition is assessed, Grow translates this information into clear, practical suggestions, such as watering, adjusting light, fertilizing, or repotting. Actions are framed to be specific and manageable, helping users move forward without overthinking.
From a UX perspective, this reduces decision fatigue by shifting effort away from interpretation and toward execution. At the same time, the system remains flexible. Users can also create their own To Do items to keep track of more complex or less frequent tasks.
By focusing on clear actions while leaving room for personal input, Grow supports continuity and helps plant care feel easier and more approachable over time.
The To Do system in Grow is designed to support care over time, not to add another list to manage.
From a UX perspective, its main role is to reduce planning effort and help users focus on execution.
Suggested actions are automatically organized across all plants and placed in a timeline. This allows the system to take care of scheduling and prioritization, while users can concentrate on completing one task at a time.
The separation between deciding and doing is intentional.
By handling when actions should happen, the To Do system removes the need to constantly think ahead or remember past interventions. This becomes especially important as the number of plants grows.
Manual To Do items fit into the same structure.
They give users the flexibility to track more complex or occasional tasks, without breaking the overall flow or increasing cognitive load.
The result is a system that supports consistency rather than control.
Care becomes easier to manage, and routines can develop naturally over time.
Grow is an ongoing project and a practical exploration of how design can support everyday care. It brings together UX decisions, product thinking, and technology to reduce uncertainty and make interactions feel clearer and more manageable.
The app has been fully designed and developed, and it is currently in a testing phase. This allowed design decisions to be validated in a real product, rather than remaining at a conceptual level. Grow is planned to be released soon, with further iterations shaped by real use over time.
Working on Grow reflects my approach to design. I focus on understanding where hesitation appears, simplifying complex systems, and shaping experiences that help people act with confidence rather than overthink.
The project continues to evolve through observation and iteration. Grow represents how I approach digital products: starting from real needs, designing with care, and building systems that grow alongside the people who use them.
Grow is a mobile app designed to make plant care more intuitive.
It uses plant recognition and health assessment to turn plant needs into clear, actionable steps, reducing uncertainty and decision-making effort for the user.
From a UX perspective, Grow shifts complexity away from people and into the system, organizing care actions over time through a structured To Do flow. The app is fully developed, currently in testing, and planned for release.