Tipo Una Roba
Gasata
"Tipo una roba gasata" is a conceptual magazine & app designed for a young, tech-savvy audience passionate about pop culture, street art, and unconventional content. The app's design blends bold typography, vibrant colours, and an experimental layout while maintaining a smooth and intuitive user experience.
Client:
IED Milano
Role:
Branding, Graphic & UI/UX design
Date:
Mar 2018
Tipo una roba gasata is the magazine that breaks all the rules, On Screen and in Print.
This project was the one that fascinated me the most during my university years. It allowed me to explore creative and unconventional design approaches, pushing the boundaries of digital publishing. The UX/UI strategy balances aesthetics and functionality, ensuring seamless navigation while encouraging discovery. Key design choices, such as dynamic layouts, playful microinteractions, and a content-driven hierarchy, make the app feel fresh, engaging, and immersive.
My first steps as a UI/UX designer – Exploring new ways to experience design
This project was my first deep dive into UI/UX design, where I explored how users interact with both digital and print media. Unlike traditional magazine apps, this concept was designed to foster a community of readers, encouraging interaction and engagement beyond passive content consumption.
Through iterative wireframing, I mapped out a seamless user flow that allows readers to comment, discuss, and engage with their favorite articles. Features like user profiles, interactive discussions, and a dynamic content feed transform the magazine into a social experience rather than just a reading platform. The design prioritizes readability, accessibility, and effortless navigation, ensuring that users can easily discover and engage with content that interests them.
By blending editorial storytelling with social interaction, this project reimagines how users experience magazine content in a community-driven, digital-first world.
